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Tuesday 22 November 2011

MGT301- Principles of Marketing Solved Quiz


MGT301- Principles of Marketing (Session - 3)  
    
Question No: 1    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following phrases reflects the marketing concept?  
       The supplier is a king in the market
       Marketing should be viewed as hunting not gardening
       This is what I make, won't you please buy it?
       This is what I want, won't you please make it?
   
Question No: 2    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
 
       Focusing on today is important for us
       Making money is our business
       The customer is always right
       Keeping prices low is our objective
   
Question No: 3    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following options is best to explain the purpose of intranets? 
       Buying and selling processes
       Business-to-business purchasing
       Communication among employees
       Maintaining customer relations
   
Question No: 4    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. All of the following are accurate descriptions of a company's mission statement, EXCEPT which one?  
       Mission statement should fit the market environment
       Mission statement should be realistic
       Mission statement should be broad
       Mission statement should be motivating
   
Question No: 5    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which of the following sets refers to the order or sequence of marketing management functions?
 
       Control - implementation - market planning
       Market planning - control - implementation
       Implementation - control - market planning
       Marketing planning - implementation - control
   
Question No: 6    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Advertising agencies are an example of which of the following marketing intermediaries? 
       Insurance company
       Financial intermediary
       Marketing services agency
       Physical distribution firm
   
Question No: 7    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. "How people feel about corporations, government agencies, trade unions and universities" refers to which of the following views?
       People's view of others
       People's view of societies
       People's view of themselves
       People's view of organizations
   
Question No: 8    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is NOT a part of the macro-environment? 
       Demographic forces
       Natural forces
       Competitors' forces
       Political forces
   
Question No: 9    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Marketing information from which of the following databases can be accessed more quickly and cheaply?
       External
       Internal & External
       Internal
       Representatives
   
Question No: 10    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research? 
       That does not currently exist in an organized form
       That already exists somewhere, having been collected for another purpose
       That the researcher can obtain through surveys and observation
       That already exists somewhere in an organized form
   
Question No: 11    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information? 
       Personal
       Attitude
       Descriptive
       Exploratory
   
Question No: 12    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?  
       Hypothesis development
       Symptom identification
       Problem identification
       Data interpretation
   
Question No: 13    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following factor is NOT used for measuring the social class? 
       Income
       Number of children in family
       Occupation
       Education
   
Question No: 14    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following three-step process represents “Perception”?  
       Motivation, personality and attitudes
       Collecting, eliminating and organizing information inputs
       Receiving, organizing and interpreting information inputs
       Anticipating, classifying and discarding information inputs
   
Question No: 15    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Person's pattern of living as expressed in his or her psychographics represents which one of the following concept?  
       Personality
       Culture
       Lifestyle
       Motive
   
Question No: 16    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following option represents the collection of data for the purpose of applying appropriate actions at a subsequent time? 
       Lifestyle
       Learning
       Perception
       Attitude
   
Question No: 17    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is NOT the stage that customers go through in the process of adopting a new product?
       Awareness
       Interest
       Evaluation
       Culture
   
Question No: 18    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organizational buying decision process?
       Problem recognition
       Product specification
       Product-supplier search
       Product evaluation
   
Question No: 19    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Demographic segmentation divides the market into groups based on which of the following variables?
       Size, location, industry, customer
       Size, company, industry, technology
       Location, size, occupation, race
       Customer, technology, company, industry
   
Question No: 20    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which of the following factors are often used for segmenting customer groups?
       Geographic factors
       Psychographic factors
       Behavioral factors
       Demographic factors
   
Question No: 21    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer?
       Undifferentiated marketing strategy
       Differentiated marketing strategy
       Concentrated marketing strategy
       Custom marketing strategy
   
Question No: 22    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Buyer- seller similarities is an attribute comes under which one of the following concepts?
 
       ► Demographic factors
       ► Personal characteristics
       ► Situational factors
       ► Operating variables
   
Question No: 23    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which of the following are those products purchased for further processing or for use in conducting a business?
       ► Unsought products
       ► Specialty products
       ► Shopping products
       Industrial products
   
Question No: 24    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges? 
       Product line
       ► Line extension
       ► Private brand
       ► Product bandwidth
   
Question No: 25    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. After concept testing, a firm would engage in which stage for developing and marketing a new product? 
       ► Marketing strategy development
       ► Business analysis
       ► Product development
       Test marketing
   
Question No: 26    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company's objectives refers to which one of the following concepts? 
       ► Business feasibility
       ► Feasibility study
       Business analysis
       ► Product acceptance
   
Question No: 27    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. In which of the following product life cycle stages, sales are zero and the company's investment costs mount? 
       ► Product development
       ► Introduction
       ► Growth
       ► Maturity
   
Question No: 28    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. In which one of the following stages of the product life cycle sales fall off and profits stop? 
       ► Growth
       ► Introduction
       ► Decline
       ► Maturity
   
Question No: 29    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. McDonald's run advertisement featuring children, senior citizens and minority groups. What does this ad show? 
       ► Company is product oriented
       ► Company considers only environmental factors
       ► Company has several target markets
       ► Company is market oriented
   
Question No: 30    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. When a customer pays Rs.1000 and receives a television set in return. What does this example show? 
       ► Exchange
       ► Transaction
       ► Market
       ► Segment
   
Question No: 31    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. In a company division, a product line within a division, or sometimes a single product or brand reflects which one of the following options? 
       ► Market
       ► BCG
       SBU
       ► Initiator
   
Question No: 32    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. “Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types?  
       ► Long-range planning
       ► Short-range planning
       ► Annual planning
       Strategic planning
   
Question No: 33    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is a chief goal of the implementation function in marketing process? 
       ► Develops marketing plans
       ► Turns plans into actions
       ► Takes corrective actions
       Develops strategic plans
   
Question No: 34    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. "Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment? 
       ► People's view of others
       People's view of themselves
       ► People's view of organizations
       ► People's view of nature
   
Question No: 35    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question?
       ► Exploratory
       ► Descriptive
       Causal
       ► Qualitative
   
Question No: 36    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data would BEST be classified for this study?  
       ► Causal
       ► Experimental
       ► Primary
       ► Secondary
   
Question No: 37    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is NOT considered as competitive differentiation of a company?
       ► Product
       ► Service
       ► Image
       ► Sales
   
Question No: 38    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following characteristics is NOT a requirement for effective segmentation? 
       ► Differential
       ► Achievable
       ► Accessible
       ► Measurable
   
Question No: 39    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following product requires a lot of advertising, personal selling and other marketing efforts because consumer either does not know about it or knows about it but does not normally think about buying?
       ► Specialty products
       ► Shopping products
       ► Industrial products
       ► Unsought products
   
Question No: 40    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Business markets can be segmented on the basis of all of the following variables EXCEPT:
       Personal characteristics
       ► Operating variables
       ► Selling approaches
       ► Situational factors
   
Question No: 41    ( Marks: 10 )
Your browser may not support display of this image. Being a marketing manager in a store you have been assigned a task to find out the reasons that why the sales volume is decreasing day by day.  How would you apply the concept of Marketing Information System (MIS) in this store and how it will work?
 MGT301- Principles of Marketing (Session - 3)  
    
Question No: 1    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following phrases reflects the marketing concept?  
       The supplier is a king in the market
       Marketing should be viewed as hunting not gardening
       This is what I make, won't you please buy it?
       This is what I want, won't you please make it?
   
Question No: 2    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
 
       Focusing on today is important for us
       Making money is our business
       The customer is always right
       Keeping prices low is our objective
   
Question No: 3    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following options is best to explain the purpose of intranets? 
       Buying and selling processes
       Business-to-business purchasing
       Communication among employees
       Maintaining customer relations
   
Question No: 4    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. All of the following are accurate descriptions of a company's mission statement, EXCEPT which one?  
       Mission statement should fit the market environment
       Mission statement should be realistic
       Mission statement should be broad
       Mission statement should be motivating
   
Question No: 5    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which of the following sets refers to the order or sequence of marketing management functions?
 
       Control - implementation - market planning
       Market planning - control - implementation
       Implementation - control - market planning
       Marketing planning - implementation - control
   
Question No: 6    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Advertising agencies are an example of which of the following marketing intermediaries? 
       Insurance company
       Financial intermediary
       Marketing services agency
       Physical distribution firm
   
Question No: 7    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. "How people feel about corporations, government agencies, trade unions and universities" refers to which of the following views?
       People's view of others
       People's view of societies
       People's view of themselves
       People's view of organizations
   
Question No: 8    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is NOT a part of the macro-environment? 
       Demographic forces
       Natural forces
       Competitors' forces
       Political forces
   
Question No: 9    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Marketing information from which of the following databases can be accessed more quickly and cheaply?
       External
       Internal & External
       Internal
       Representatives
   
Question No: 10    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research? 
       That does not currently exist in an organized form
       That already exists somewhere, having been collected for another purpose
       That the researcher can obtain through surveys and observation
       That already exists somewhere in an organized form
   
Question No: 11    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information? 
       Personal
       Attitude
       Descriptive
       Exploratory
   
Question No: 12    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?  
       Hypothesis development
       Symptom identification
       Problem identification
       Data interpretation
   
Question No: 13    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following factor is NOT used for measuring the social class? 
       Income
       Number of children in family
       Occupation
       Education
   
Question No: 14    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following three-step process represents “Perception”?  
       Motivation, personality and attitudes
       Collecting, eliminating and organizing information inputs
       Receiving, organizing and interpreting information inputs
       Anticipating, classifying and discarding information inputs
   
Question No: 15    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Person's pattern of living as expressed in his or her psychographics represents which one of the following concept?  
       Personality
       Culture
       Lifestyle
       Motive
   
Question No: 16    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following option represents the collection of data for the purpose of applying appropriate actions at a subsequent time? 
       Lifestyle
       Learning
       Perception
       Attitude
   
Question No: 17    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is NOT the stage that customers go through in the process of adopting a new product?
       Awareness
       Interest
       Evaluation
       Culture
   
Question No: 18    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organizational buying decision process?
       Problem recognition
       Product specification
       Product-supplier search
       Product evaluation
   
Question No: 19    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Demographic segmentation divides the market into groups based on which of the following variables?
       Size, location, industry, customer
       Size, company, industry, technology
       Location, size, occupation, race
       Customer, technology, company, industry
   
Question No: 20    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which of the following factors are often used for segmenting customer groups?
       Geographic factors
       Psychographic factors
       Behavioral factors
       Demographic factors
   
Question No: 21    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer?
       Undifferentiated marketing strategy
       Differentiated marketing strategy
       Concentrated marketing strategy
       Custom marketing strategy
   
Question No: 22    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Buyer- seller similarities is an attribute comes under which one of the following concepts?
 
       ► Demographic factors
       ► Personal characteristics
       ► Situational factors
       ► Operating variables
   
Question No: 23    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which of the following are those products purchased for further processing or for use in conducting a business?
       ► Unsought products
       ► Specialty products
       ► Shopping products
       Industrial products
   
Question No: 24    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges? 
       Product line
       ► Line extension
       ► Private brand
       ► Product bandwidth
   
Question No: 25    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. After concept testing, a firm would engage in which stage for developing and marketing a new product? 
       ► Marketing strategy development
       ► Business analysis
       ► Product development
       Test marketing
   
Question No: 26    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company's objectives refers to which one of the following concepts? 
       ► Business feasibility
       ► Feasibility study
       Business analysis
       ► Product acceptance
   
Question No: 27    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. In which of the following product life cycle stages, sales are zero and the company's investment costs mount? 
       ► Product development
       ► Introduction
       ► Growth
       ► Maturity
   
Question No: 28    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. In which one of the following stages of the product life cycle sales fall off and profits stop? 
       ► Growth
       ► Introduction
       ► Decline
       ► Maturity
   
Question No: 29    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. McDonald's run advertisement featuring children, senior citizens and minority groups. What does this ad show? 
       ► Company is product oriented
       ► Company considers only environmental factors
       ► Company has several target markets
       ► Company is market oriented
   
Question No: 30    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. When a customer pays Rs.1000 and receives a television set in return. What does this example show? 
       ► Exchange
       ► Transaction
       ► Market
       ► Segment
   
Question No: 31    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. In a company division, a product line within a division, or sometimes a single product or brand reflects which one of the following options? 
       ► Market
       ► BCG
       SBU
       ► Initiator
   
Question No: 32    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. “Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types?  
       ► Long-range planning
       ► Short-range planning
       ► Annual planning
       Strategic planning
   
Question No: 33    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is a chief goal of the implementation function in marketing process? 
       ► Develops marketing plans
       ► Turns plans into actions
       ► Takes corrective actions
       Develops strategic plans
   
Question No: 34    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. "Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment? 
       ► People's view of others
       People's view of themselves
       ► People's view of organizations
       ► People's view of nature
   
Question No: 35    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question?
       ► Exploratory
       ► Descriptive
       Causal
       ► Qualitative
   
Question No: 36    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data would BEST be classified for this study?  
       ► Causal
       ► Experimental
       ► Primary
       ► Secondary
   
Question No: 37    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following is NOT considered as competitive differentiation of a company?
       ► Product
       ► Service
       ► Image
       ► Sales
   
Question No: 38    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following characteristics is NOT a requirement for effective segmentation? 
       ► Differential
       ► Achievable
       ► Accessible
       ► Measurable
   
Question No: 39    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Which one of the following product requires a lot of advertising, personal selling and other marketing efforts because consumer either does not know about it or knows about it but does not normally think about buying?
       ► Specialty products
       ► Shopping products
       ► Industrial products
       ► Unsought products
   
Question No: 40    ( Marks: 1 )    - Please choose one
Your browser may not support display of this image. Business markets can be segmented on the basis of all of the following variables EXCEPT:
       Personal characteristics
       ► Operating variables
       ► Selling approaches
       ► Situational factors
   
Question No: 41    ( Marks: 10 )
Your browser may not support display of this image. Being a marketing manager in a store you have been assigned a task to find out the reasons that why the sales volume is decreasing day by day.  How would you apply the concept of Marketing Information System (MIS) in this store and how it will work?

By HSE with 2 comments